Role: Digital Strategist
Start date: ASAP
Waste is an independent digital creative agency founded in 2006 on the principle of cutting out unnecessary agency fluff in favour of urgency, expertise and a no-fuss attitude. We call this approach ‘Maximum Digital. Minimum Nonsense.’
With offices in London and Los Angeles, we employ 60 specialists covering Strategy, Creative, Social & Web Content, Advertising, Digital Experiential, DOOH, UX and SEO.
Our client list includes Supercell, the mobile gaming giant, for whom we deliver player acquisition and retention built around community listening and high-speed, high-quality content creation. Other entertainment clients are Nintendo, Sega, Warner Brothers, Turner and Ubisoft.
We also provide digital leadership for energy giant Centrica, covering British Gas, Hive, Dyno and Direct Energy. Other clients include dating app Badoo, lottery giant Camelot and media brand family Oath.
The Maximum Digital, Minimum Nonsenseapproach has seen us win more than 50 awards, including: Awwwards, BIMAs, FWA, CIM, Pixels, Lovies, W3 and Webbys.
We’re renowned for brewing our own craft beer, the Waste Pale Ale (WPA), a firm favourite with clients and partners. We also support the UK based gaming charity, SpecialEffect.
What we’re looking for:
Waste is looking for a data-savvy Digital Strategist to join their growing Strategy team.
The Strategy Department help connect the dots between brand challenges, customer needs and cultural trends. We’re curious about the world. We love to know what makes people tick. We look for relationships and motivations that go beneath the surface and get to the heart of consumer behaviour. We ask weird questions. We get excited about data. We write simple briefs with inspirational propositions. We analyse our client’s content (and the competition’s) to find out what’s working, what isn’t, and why. We live to fuel game-changing ideas, effective campaigns and killer content.
Waste is experiencing phenomenal growth, so the successful applicant will need to be able to hit the ground running. We’ll offer on the job training and access to APG courses & similar, but this is not a role (or agency) laden with endless processes or hand-holding.
Ideally, your experience and skillset will include:
3+ years in digital/content strategy
Use of social + web analytics tools
Seeking out audience trends & data from a wide array sources
Writing of content reports & social strategies
Ability to visualise complex data in comprehensible & persuasive ways
Writing inspirational creative briefs & running memorable briefings
Self-reliance and an ability to own projects & relationships
High-motivation with a strong academic record to prove it
An inquisitive, open & analytical mind
Passion for marketing, social media & digital tech
Confident and inspirational written & spoken communication
Clear understanding and appreciation of brand challenges & client requirements
Ability to gain the trust and confidence of client contacts & project stakeholders
Supported by the Strategy Director, your role will include:
Owning digital & social strategies for clients in retail, gaming, utilities and beyond
Running social channel, content & competitor audits
Monitoring social analytics & content performance
Writing & presenting punchy content reports & optimisation recommendations
Developing data-powered consumer personas
Influencer identification & outreach
Writing inspirational creative briefs
Briefing creatives and inspiring them to solve brand challenges with fresh thinking
Keeping campaigns on strategy, without being a buzzkill
Researching communities, brands, products and markets for new business
Seeking out trends and insights via a variety of paid & free tools
Helping develop & manage the Junior Strategist & Strategy Interns
In return, you’ll get:
To work on big brands in a fast-paced, exciting and ever-growing agency
The opportunity to develop your own skills in a fun, supportive environment
The chance to level up quickly without bureaucracy
Opportunities for the training & tools you need to do great work
To work alongside extremely passionate digital natives, producing world-class work
Massages, fruit and Friday beers!